The problem we had to solve: 

‍Our company received complaints because booking flights was difficult on our site. The site was NOT mobile friendly, so our goal was to make a mobile-first shopping experience for our customers.

My Role:

I was the sole UX designer on an Agile team composed of a couple of developers, a project manager, and a QA team. I was responsible for determining the overall design direction of the project, while collaborating with the rest of the team on ideation.

How we designed our solution:

Design research and competitor analysis was important in determining our solution for this project. We looked at indirect competitors to see how we can design a flight booking experience that is more mobile friendly.

User Testing

We conducted usability testing, comparing our new design against to our current website.

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