Aduro Products makes techs accessories, and they first started by providing products for local brick and mortar stores to sell. But as e-commerced emerged, Aduro started selling on various platforms, including Amazon, Walmart, Groupon, and Tophatter. Amazon.com provides a lot of sales for the company, and when I was hired in fall of 2018 to be a graphic designer, I was assigned to the team dedicated to Amazon.com sales. Below is some of my work.

In addition to "Aduro Products" (tech accessories), my employers also have other brands, such as "Aduro Sport" (home fitness products), "Olivia Rose" (beauty/makeup products), "Hearth & Haven" (light products), and more. I make graphics for those Amazon listings as well.

Curating Amazon Images

"Curator" would be a great word to describe my niche role at Aduro. I am responsible for all graphics posted on our new Amazon product listings- I make sure that all images are the correct dimensions, and also are visually presented in a way that results in more conversions (or sales). One of my most important roles is providing aesthetic representations of the products without misleading the customers who purchase the product (this can lead to bad reviews). I'll provide a "blog-style" example of some of the things I "curate" for our Amazon listings.

Creating the right group of images

The order that a potential customer sees images is very important. Generally, you want to put the attractive images at the forefront, and the more informational images at the end, but there can be different strategies behind each product.

Same product, different colors

A lot of Aduro's products have different colors for one product. Like the gif below shows, there's a method to creating the same images for the different colors in a way where nothing changes. besides the color of the product. This requires a lot of precision, color matching, and most importantly, meticulously organizing Photoshop layers.

Photo manipulation

This is the bread and butter of what I do as an e-commerce graphic designer, and the skill that really important for me to get hired by Aduro back in 2018. Aduro and their other sub-brands are always releasing new products, so instead of going through the process of hiring a model and photographing images of them using the product (we call these "lifestyles" or "lifestyle images"), we take pictures or renders of the product and manipulate them on to stock images from Photoshop. It's important to make them as realistic and aesthetic as possible! If you're reading this and it's the first time you thought about what goes behind images on Amazon- well, then me and my counterparts are doing our job right! But honestly there are some images out there (including some of my own) that have clear tell-tale signs that it's photoshopped!

Here are two examples:

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Amazon Videos

I also make some videos that show up in the listing as well. Some are promotional to give users a more detailed look at the product, some are tutorials on how to set up the product at home, and lastly, some are simply unboxing videos.

Here are two video examples:

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This product can be found here: Aduro Foldable Fast Wireless Charger.

This product can be found here: Aduro Solid-Grip Phone Holder for Desk